How Two Major Companies Used an Arm Wrestling Match Instead of Litigation to Resolve a Dispute

David vs. Goliath. Burr vs. Hamilton. Ali vs. Frazier. These fights have captured the public’s imagination like few others. On March 20, 1992, another battle entered this conversation. Herwald vs. Kelleher. Okay, so most likely, you probably don’t have any clue who Kurt Herwald and Herb Kelleher are and why they decided to match up against one another, but you […]
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