That Time Hoover Accidentally Cost Itself Almost £50,000,000 by Giving Away Free Flights with the Purchase of a Vacuum Cleaner
Giving away free stuff with a purchase is a good way to bolster sales and can result in a tidy increase in profits, provided you follow the general rule of making sure the long term projected profit from the promotion is greater than the cost of the giveaway. Appliance giant Hoover learned this seemingly obvious lesson first hand in 1992 […]
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