The lemon-lime flavored soda, 7-UP was created by Charles Grigg of the Howdy Corporation in 1929 and first launched two weeks before the stock market crash that spurred the Great Depression… Timing! It was originally named “Bib-Label Lithiated Lemon-Lime Soda”, and included lithium citrate in its formula.
Lithium citrate is a mood-stabilizing drug that was popular in the late 19th and early 20th centuries, and is still used sometimes today for people with bipolar disorder, among others.
Many of the first sodas to be produced included drugs or metals and were often touted as health drinks. For instance, Coca Cola originally included coca leaves (hence contained a small amount of cocaine) in its formula and was intended to be a coca-wine cure-all, specifically targeted at curing impotence, dyspepsia, neurasthenia, headaches, nausea, and morphine addiction, the latter of which was a problem the inventor of Coca Cola, Dr. John Pemberton, suffered from.
Similar to Coca Cola, 7 UP was originally named after the primary medicinal ingredient it included, lithium citrate- “Bib-Label Lithiated Lemon-Lime Soda”. Obviously such a lengthy name wasn’t ideal on the consumer side of things, so the beverage’s name was quickly shortened to “7 UP Lithiated Lemon Soda”, then chopped to just “7 UP” in 1936.
It’s not clear where the name “7 Up” originally came from, as Grigg never publicly said, except once joking that he invented it to cure the “7 types of hangovers” humans experience. In 1942, a slightly less tongue and cheek origin of the name was given by a former president of the company in a speech, where he stated Grigg was reading a newspaper and saw an article about the history of cow brands, with one of the brands discussed being a 7 with a “u” slightly to the right and above the 7. He liked the look of it, so finagled an appropriate name out of a 7 and a “u”.
Whatever the case, as for the lithium citrate, surprisingly, it stuck around in the drink all the way until 1950, when new research showed it had potentially dangerous side effects.
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For your viewing pleasure, here’s a 1950 7-Up propaganda video where, among other things, they suggest mixing 7 Up with milk 50/50 to give to children and that 7 Up is “good for you”
Bonus 7-Up Facts:
- It’s also been suggested that “7” was picked because it was the number of the main ingredients originally put on the side of the bottle. The early drink was also commonly sold in 7 ounce bottles, providing yet another theory as to the origin of the name.
- Diet 7 Up was originally named “Like”, but was rebranded as Diet 7-Up, then Sugar Free 7-Up, then finally in 1979 back to simply “Diet 7 Up”.
- After perfecting his formula, Grigg set out to make it known nationwide, which was a challenge at the time, considering manufacturers had to deal primarily with small neighborhood stores, rather than large chains where they could make blanket deals with. There was also additional difficulty in that he was attempting to popularize his drink during the depression, as noted above. Grigg got creative in his marketing though and sold his product to underground speakeasies. Like other products such as ginger ale and tonic, 7 UP quickly became a popular mixer for alcoholic drinks. After prohibition was repealed, it was still marketed as a mixer.
- World War II popularized the drink even more. While production of most soft drinks was severely cut due to sugar rationing, 7 UP required a minimum of sugar, providing Grigg’s company with a huge advantage. The advent of vending machines also made it more accessible to the public. By war’s end, 7 UP was the third most popular soft drink in the U.S., and still being touted as a health drink.
- In 2006, the U.S. version of 7 UP was re-formulated in order to market it as “100% natural.” To achieve this designation, calcium disodium EDTA was eliminated and sodium citrate replaced with potassium citrate to reduce sodium content. Because this formulation contains no actual fruit juice and is sweetened with high-fructose corn syrup, the Center for Science in the Public Interest in 2007 threatened to sue the soft drink maker. As a result, 7 UP is now marketed as having “100% Natural Flavors” instead of as being “100% Natural.”
- 7 Up Free is still sold in the UK, Ireland, Norway, Argentina, Iceland, Finland, Urugay and Pakistan. It contains no sugar, preservatives, caffeine or coloring.
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