Author Archives: Jared Miracle

How Cap’n Crunch Gave the World the iPhone and the Surprisingly Heated Debate Over Whether He’s Really a Captain

Anyone who has seen Mad Men knows that the 1960s in America were a time of unmitigated consumerism. Advertising was largely unregulated—a fact that continues to influence certain industries. Nowhere is this more apparent than in the cereal aisle. Several mainstays of the canonically fuzzy cereal multiverse have their origins in the Wild West period of children’s marketing: Lucky the […]

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