Author Archives: Karl Smallwood and Matt Blitz

When a Marketer Invents a Comic- The Story of Garfield

There are generally three things everyone knows about Garfield- it’s all about a cat that hates Mondays, loves lasagna, and that it’s not really that funny. While the latter point may seem subjective, according to Garfield creator Jim Davis, the point of Garfield was never for the comic to be hilariously funny, but rather be relatable and, with that accomplished, […]

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