Where the Name “Twinkies” Came From

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The name “Twinkies” for the sponge-cake food was thought up by James Dewar, the Vice President of Continental Bakeries who sold under the Hostess brand.  On the way to a marketing meeting, he saw a billboard advertising “Twinkle-Toes Shoes”, and thought up the name “Twinkies”.

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  • Also, now you know why they’ll survive a nuclear apocalypse – they’re just shoes, after all.