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Listerine Popularized the Phrase “Always a Bridesmaid, Never a Bride”

Text Version: The phrase “Always a bridesmaid, never a bride” first originated in a music tune by Fred W. Leigh which had a line in it stating, “Why Am I Always A Bridesmaid?”. However, the mouthwash brand Listerine is responsible for the phrase’s widespread popularity. In 1924, Listerine launched a series of advertisements with slogan “Often a bridesmaid, never a […]

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