The Fruit in Juicy Fruit
With a brand recognition rate somewhere close to 99% in the States, it’s pretty safe to say that almost everyone reading this has at least heard of Juicy Fruit gum, if not also chewed it at some point. The question we’re looking at today is- exactly what fruit is Juicy Fruit supposed to taste like and does it actually contain any dehydrated juice from that fruit?
Now you’d think that answering this question would be as simple as picking up a pack of Juicy Fruit gum and reading the ingredients list, but as with most things in life, we discovered it’s just not that easy. For starters, the ingredients listed on a pack of Juicy Fruit are incredibly vague; the only real piece of useful information you can glean from a pack itself is that the gum contains “Natural and artificial flavors”. Helpful…
This also isn’t helped by the fact that Wrigley, the company who make Juicy Fruit, are similarly coy about discussing what goes into their product, often choosing to refrain from mentioning any specific fruit in regards to its flavour and excusing this evasive behaviour by stating that the flavour is a trade secret.
That said, with a little digging, you’ll find that, in the past, Wrigley has explicitly said that Juicy Fruit contains notes of “lemon, orange, pineapple and banana” in response to emails from curious customers asking for more specific information about Juicy Fruit’s flavour. Again though, this isn’t entirely helpful in discerning whether or not the gum actually contains fruit juice, since (always awesome) science has made it possible to synthesize almost any flavour we want.
Curiously, there is a fruit out there known to taste almost exactly like Juicy Fruit- a lesser known fruit from the shores of Africa and Asia known as Jackfruit. Jackfruit tastes so much like Juicy Fruit gum that it is often one of the first things mentioned when it’s discussed by Western media and there is a small, but nonetheless dedicated subset of people who believe that it is the key secret ingredient in the gum.
However, although Jackfruit tastes like Juicy Fruit gum, this isn’t because Juicy Fruit contains any juice from the Jackfruit (a dead giveaway being that there are no records of Wrigely importing the fruit or juice). The real reason the two taste and smell so similar is because they both (probably) contain a chemical called, isoamyl acetate. The reason we have to say “probably” is because, as noted, Wrigley won’t confirm what exactly goes into making Juicy Fruit, which is their right as a company, but experts are still pretty sure that isoamyl acetate has something to do with Juicy Fruit.
One of the most compelling arguments for isoamyl acetate being the primary flavouring agent behind Juicy Fruit is that, like Jackfruit, the chemical is said to smell very similar to it. Even in literature that doesn’t mention Juicy Fruit by name, isoamyl acetate is said to have an indistinct, almost indescribably “fruity” smell that contains hints of banana, peach and other similar sweet fruits, which is pretty much the exact same way people who haven’t eaten Jackfruit describe Juicy Fruit.
Making this argument even more tantalising is that, historically, one of the few ways to obtain isoamyl acetate in commercially viable quantities was as a by-product of whiskey production. When Wrigley first began producing Juicy Fruit gum in 1893, they did so from a factory in Illinois, the biggest whiskey State in America at the time. Suggesting that, perhaps, Wrigley sourced isoamyl acetate, and hence Juicy Fruit’s unique flavour, from the many factories producing whiskey nearby.
Perhaps the most damning piece of evidence of all about Juicy Fruit’s flavour being the result of artificially created chemicals instead of real fruit is that they themselves used to explicitly advertise the “artificial flavor” of their product as a unique selling point up until a few decades ago. You see, early packs of Juicy Fruit starting around the 1940s carried the slogan “The Gum With the Fascinating Artificial Flavor” which they used as a way of enticing customers to try it.
It is only in recent years, with the trend to avoid artificial chemicals in consumables, that Wrigley has shied away from advertising the fact that Juicy Fruit’s unique flavour is, in all likelihood, the result of artificially created chemicals rather than a cocktail of chemicals directly extracted from fruit.
If you liked this article, you might also enjoy our new popular podcast, The BrainFood Show (iTunes, Spotify, Google Play Music, Feed), as well as:
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- What Nougat Is Made Of
- How do artificial flavors work?
- Keeping it Unreal
- Here’s The Scoop On Jackfruit, A Ginormous Fruit To Feed The World
- Honey Bees, Whiskey, and Juicy Fruit Gum
- Facts About Juicy Fruit Gum
- WILL THE WRIGLEY BRAND SURVIVE SCION’S DEPARTURE?
- Fenaroli’s Handbook of Flavor Ingredients, Fourth Edition
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I enjoyed this interesting article — except for a flaw that I’d like to try to persuade the writer to fix (and to avoid in the future). One of his paragraphs began with the following words:
“That said, with a little digging, you’ll find that, in the past, Wrigley …”
What is wrong with the above? Two things?
(1) I have now read many hundreds of articles here at TIFO (with the intention of reading almost all of the thousands eventually), and I have noticed that writers (or at least the writer of this present article) have the bad habit of starting a sentence with, “That said.” [A site-specific Google search reveals at least 45 such uses here at TIFO.] Writers here should not be using, “That said.” First of all, the words in question were not “said” (i.e., spoken), but were WRITTEN. Should the writer, therefore, start a sentence with the phrase, “That written,” instead? No, indeed! We readers do not need nor want to be told that something was just “said” or “written,” because we already KNOW what was just written. We just read it!
(2) Should, therefore, the quoted passage have begun with the following words instead?
“With a little digging, you’ll find that, in the past, Wrigley …”
No, not quite. The writer should not be telling us what WE could do (with a little digging), but rather what HE did. Therefore, the passage should have begun with something like the following:
“With a little research, I found that, in the past, Wrigley …”
I thank you, TIFO writers, for your attention.
Do you just go around the Internet looking for articles to correct? Are you some type of literary superhero or something? “DON’T WORRY! I’LL CORRECT YOU CITIZEN!!!”
@ J.F. GECIK: “THAT SAID”, ITS OBVIOUS THAT YOUR TREATMENT SESSIONS WITH THE SHRINK R STILL NOT OVER. AND BUDDY, AS PER LAW, TILL THE TIME, U R STILL UNDER PSYCHIATRIC CARE, TILL THEN, U R NOT ALLOWED TO POST ONLINE COMMENTS. SO THERE, TAKE CARE……JUS SAVED U FROM CONFINEMENT.
PS: BEST O LUCK WITH YOUR COUNSELLING SESSIONS AT THE SHRINK. N HEY, FINISH THEM FAST COS I C U AGAIN GETTING VERRRRRRRRY VERRRRRRRY EAGER 2 ONCE AGAIN EXPLODE ON THIS WORLD. TA DA BOOM
Another fact that is not mentioned is that this is one of the few gums that people for practice Halal are able to chew this type of gum. They are able to chew the regular type of gum not the ones that have the coating of the extra flavoring.