Where the Brand Name “Kodak” Came From

The name “Kodak” was devised by George Eastman, founder of Eastman Kodak, and his mother, while playing with an anagram set.  They were looking for a name that adhered to three principles: short; cannot be mispronounced; and should not resemble anything or be associated with anything else except for the business that would eventually be called by that name.


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