This Day In History: January 23, 1957 On January 23, 1957 the Wham-O toy company rolled out their very first batch of plastic aerodynamic flying discs – now known the world over as Frisbees. Since that day, the landscape of college campuses, parks and beaches have never been the same. The story of the Frisbee began on a Santa Monica, … Continue reading This Day in History: January 23rd- The Pluto Platter