{"id":3611,"date":"2010-11-30T07:00:04","date_gmt":"2010-11-30T15:00:04","guid":{"rendered":"http:\/\/www.todayifoundout.com\/?p=3611"},"modified":"2015-02-23T03:28:44","modified_gmt":"2015-02-23T11:28:44","slug":"pre-sliced-bread-was-once-banned-in-the-united-states","status":"publish","type":"post","link":"http:\/\/www.todayifoundout.com\/index.php\/2010\/11\/pre-sliced-bread-was-once-banned-in-the-united-states\/","title":{"rendered":"Pre-Sliced Bread Was Once Banned in the United States"},"content":{"rendered":"<div class=\"pf-content\"><p><a href=\"http:\/\/www.todayifoundout.com\/wp-content\/uploads\/2010\/11\/pre-sliced-bread.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-3628\" title=\"pre-sliced-bread\" src=\"http:\/\/www.todayifoundout.com\/wp-content\/uploads\/2010\/11\/pre-sliced-bread-e1291111213407.jpg\" alt=\"\" width=\"336\" height=\"316\" \/><\/a><\/p>\n<p>In 1943, Claude R. Wickard, the head of the <em>War Foods Administration<\/em> as well as the <em>Secretary of Agriculture<\/em>, got the bright idea to ban pre-sliced bread in America, which he did on January 18, 1943.\u00a0 The specific reasons behind this aren&#8217;t entirely clear, though it was about conservation of resources, particularly generally thought to have been about conserving wax paper, wheat, and steel.<\/p>\n<p>With regards to the wax paper conservation, by FDA regulations, pre-sliced bread used much thicker wax paper than loaves sold whole, due to the fact that sliced bread, not surprisingly, goes stale significantly faster than loaves left unsliced.\u00a0 While this was the official stated reason for the ban, there was no shortage of wax paper at the time the ban was put in place; according to the <em>War Production Board<\/em>, most bread making companies had wax paper supplies on hand to last several months, even if they didn&#8217;t buy anymore during that span.<\/p>\n<p>It has also been suggested that a secondary goal was to try to conserve wheat and to lower bread and flour prices. Around WWII, the <em>Office of Price Administration<\/em> had authorized an increase in flour prices by about 10%.\u00a0 This naturally resulted in the price of bread increasing.\u00a0 When pre-sliced bread was first introduced nation-wide, it drastically increased bread sales.\u00a0 So, the thought was that by banning pre-sliced bread, the amount of bread consumed would go down.\u00a0 This would then reduce the demand for flour and wheat, and, thus, decrease prices of those products while simultaneously increasing stockpiles of wheat.<\/p>\n<p>As with the wax paper reasoning, the idea of conserving wheat seems an odd thing given that, at the time of the ban, the U.S. had stockpiled over 1 billion bushels of wheat. This is enough to meet the United States&#8217; needs for about two years, even if no new wheat was harvested over that span.<\/p>\n<p>Finally, bread making machines themselves used quite a bit of steel in their production; so it has been suggested that one of the reasons for this bread ban was to conserve this metal.\u00a0 This line of reasoning also seems somewhat dubious as most bread manufacturers weren&#8217;t actively buying new bread slicing machines at any given time; so the benefit would be marginal, even accounting for the machine&#8217;s large size and significant amount of metal used in its production.<\/p>\n<p>As you might imagine, banning pre-sliced bread didn&#8217;t go over very well with the masses. &#8220;The best thing since sliced bread&#8221; is an expression for a reason.\u00a0 As one woman aptly put it in a letter appearing in <em>The New York Times<\/em>:<\/p>\n<blockquote><p>I should like to let you know how important sliced bread is to the morale and saneness of a household. My husband and four children are all in a rush during and after breakfast. Without ready-sliced bread I must do the slicing for toast\u2014two pieces for each one\u2014that&#8217;s ten. For their lunches I must cut by hand at least twenty slices, for two sandwiches apiece. Afterward I make my own toast. Twenty-two slices of bread to be cut in a hurry!<\/p><\/blockquote>\n<p>Within about three months of the ban being introduced, on March 8, 1943, it was rescinded.\u00a0 Upon lifting the ban, Wickard stated, &#8220;Our experience with the order, however, leads us to believe that the savings are not as much as we expected&#8230;&#8221;<\/p>\n<p>If you liked this article, you might also enjoy our new popular podcast, The BrainFood Show (<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/the-brainfoodshow\/id1350586459\" rel=\"nofollow\" target=\"_blank\">iTunes<\/a>, <a href=\"https:\/\/open.spotify.com\/show\/36xpXQMPVXhWJzMoCHPJKd\" target=\"_blank\">Spotify<\/a>, <a href=\"https:\/\/playmusic.app.goo.gl\/?ibi=com.google.PlayMusic&#038;isi=691797987&#038;ius=googleplaymusic&#038;apn=com.google.android.music&#038;link=https:\/\/play.google.com\/music\/m\/Insimdi4g6puyyr4qbt6tup5b6m?t%3DThe_BrainFood_Show%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16\" rel=\"nofollow\" target=\"_blank\">Google Play Music<\/a>, <a href=\"http:\/\/www.todayifoundout.com\/index.php\/feed\/brainfood\/\" target=\"_blank\">Feed<\/a>), as well as:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.todayifoundout.com\/index.php\/2010\/09\/why-a-bakers-dozen-is-13-instead-of-12\/\" target=\"_blank\">Why a Baker&#8217;s Dozen is 13 Instead of 12<\/a><\/li>\n<li><a href=\"http:\/\/www.todayifoundout.com\/index.php\/2012\/05\/is-it-safe-to-eat-moldy-bread-or-moldy-cheese\/\" target=\"_blank\">In Which We Answer the Age Old Question: Is It Safe to Eat Moldy Bread or Moldy Cheese<\/a><\/li>\n<li><a href=\"http:\/\/www.todayifoundout.com\/index.php\/2011\/08\/bread-goes-stale-about-six-times-faster-in-the-refrigerator-than-at-room-temperature\/\" target=\"_blank\">Bread Goes Stale About Six Times Faster in the Refrigerator Than at Room Temperature<\/a><\/li>\n<li><a href=\"http:\/\/www.todayifoundout.com\/index.php\/2010\/11\/french-toast-was-not-invented-in-france\/\" target=\"_blank\">The Fascinating History of French Toast<\/a><\/li>\n<li><a href=\"http:\/\/www.todayifoundout.com\/index.php\/2011\/12\/marie-antoinette-never-said-let-them-eat-cake\/\" target=\"_blank\">Marie Antoinette Never Said &#8220;Let Them Eat Cake&#8221;- The Sad Story of the Austrian Queen of France<\/a><\/li>\n<\/ul>\n<p><span id=\"bonusfacts\">Bonus<\/span> Facts:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.todayifoundout.com\/wp-content\/uploads\/2010\/11\/bread-slicer.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-3627\" title=\"bread-slicer\" src=\"http:\/\/www.todayifoundout.com\/wp-content\/uploads\/2010\/11\/bread-slicer-e1291111101675.png\" alt=\"\" width=\"330\" height=\"323\" \/><\/a>The world&#8217;s first automatic bread slicer was invented by Otto Frederick Rohwedder in Davenport, Iowa.\u00a0 He first built a prototype of his bread slicer in 1912.\u00a0 Unfortunately, his blueprints and machine were destroyed in a fire in 1917. \u00a0 From there, he struggled to obtain funding to begin again on his machine as the idea of pre-sliced bread was not at all popular among bakers.\u00a0 They felt the reduction in shelf life of the bread would not be popular among consumers, even if it was reasonably well packaged to try to delay the inevitable accelerated staleness as much as possible.\u00a0 In 1927, Rohwedder was finally able to re-build the machine and produce a model ready to use in an actual bakery.<\/li>\n<li>In order to get around the &#8220;staleness&#8221; problem, Rohwedder initially tried to hold the pieces of bread together after slicing with pins.\u00a0 The pins would then be removed when you wanted a slice.\u00a0 This didn&#8217;t really work out for a variety of reasons and he eventually simply modified his machine to wrap the sliced loaves in wax paper directly after slicing.<\/li>\n<li>The first ever pre-sliced loaf of bread meant to be sold to a consumer, and using Rohwedder&#8217;s machine, was posted for sale on July 7, 1928. Frank Bench, a personal friend of Rohwedders, decided to take a chance on the bread slicing machine and installed it at the Chillicothe Baking Company in Missouri.\u00a0 The pre-sliced bread was labeled &#8220;Sliced Kleen Maid Bread&#8221;.\u00a0 Bench&#8217;s investment in Rohwedder&#8217;s machine quickly paid off with bread sales skyrocketing thanks to being pre-sliced.<\/li>\n<li>Pre-sliced bread became a national hit thanks to Wonder Bread, then owned by Continental Baking, who began commercially producing the pre-sliced bread in 1930 using a modified version of Rohwedder&#8217;s machine, which they had significantly improved upon.<\/li>\n<li>The Wonder Bread logo of colored balloons was inspired by an International Balloon Race at the Indianapolis Speedway witnessed by the Vice President for merchandizing for Taggart Baking Company, who manufactured Wonder Bread at the time before Continental Baking bought them out.<\/li>\n<\/ul>\n<span class=\"collapseomatic \" id=\"id69f217c0ef29e\"  tabindex=\"0\" title=\"Expand for References:\"    >Expand for References:<\/span><div id=\"target-id69f217c0ef29e\" class=\"collapseomatic_content \">\n<ul>\n<li><a title=\"Sliced Bread Back on sale\" href=\"http:\/\/select.nytimes.com\/gst\/abstract.html?res=FA061FFF3C59147B93CBA91788D85F478485F9\" target=\"_blank\">Sliced Bread Back on Sale<\/a><\/li>\n<li><a title=\"History of Sliced Bread\" href=\"http:\/\/history1900s.about.com\/od\/1920s\/qt\/slicedbread.htm\" target=\"_blank\">History of Sliced Bread<\/a><\/li>\n<li><a title=\"Otto Frederick Rohwedder\" href=\"http:\/\/en.wikipedia.org\/wiki\/Otto_Frederick_Rohwedder\" target=\"_blank\">Otto Frederick Rohwedder<\/a><\/li>\n<li><a title=\"Bread Slicing Ban Extended\" href=\"http:\/\/select.nytimes.com\/gst\/abstract.html?res=F60614F63D59147B93C4AB178AD85F478485F9\" target=\"_blank\">Bread Slicing Ban Extended<\/a><\/li>\n<li><a title=\"Wonder Bread\" href=\"http:\/\/en.wikipedia.org\/wiki\/Wonder_Bread\" target=\"_blank\">Wonder Bread<\/a><\/li>\n<li><a title=\"Sliced Bread\" href=\"http:\/\/en.wikipedia.org\/wiki\/Sliced_bread\" target=\"_blank\">Sliced Bread<\/a><\/li>\n<li><a title=\"Bread Toast Wonder\" href=\"http:\/\/monthsofediblecelebrations.blogspot.com\/2008\/01\/slice-bread-banned.html\" target=\"_blank\">Bread Toast Wonder<\/a><\/li>\n<li><a title=\"bread image source\" href=\"http:\/\/gfdiet.com\/home.php?cat=8\" target=\"_blank\">Image Source<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In 1943, Claude R. Wickard, the head of the War Foods Administration as well as the Secretary of Agriculture, got the bright idea to ban pre-sliced bread in America, which he did on January 18, 1943.\u00a0 The specific reasons behind this aren&#8217;t entirely clear, though it was about conservation of resources, particularly generally thought to have been about conserving wax [&#8230;]<\/p>\n","protected":false},"author":2,"featured_media":3628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,6],"tags":[911,1050,1051],"class_list":["post-3611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today-i-found-out","category-history","tag-bizarre-facts","tag-sliced-bread-facts","tag-sliced-bread-history"],"_links":{"self":[{"href":"http:\/\/www.todayifoundout.com\/index.php\/wp-json\/wp\/v2\/posts\/3611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.todayifoundout.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.todayifoundout.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.todayifoundout.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.todayifoundout.com\/index.php\/wp-json\/wp\/v2\/comments?post=3611"}],"version-history":[{"count":12,"href":"http:\/\/www.todayifoundout.com\/index.php\/wp-json\/wp\/v2\/posts\/3611\/revisions"}],"predecessor-version":[{"id":39363,"href":"http:\/\/www.todayifoundout.com\/index.php\/wp-json\/wp\/v2\/posts\/3611\/revisions\/39363"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.todayifoundout.com\/index.php\/wp-json\/wp\/v2\/media\/3628"}],"wp:attachment":[{"href":"http:\/\/www.todayifoundout.com\/index.php\/wp-json\/wp\/v2\/media?parent=3611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.todayifoundout.com\/index.php\/wp-json\/wp\/v2\/categories?post=3611"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.todayifoundout.com\/index.php\/wp-json\/wp\/v2\/tags?post=3611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}